IZOD IndyCar Series Title Sponsorship Press Release

IZOD Brings IndyCar Series a Strong Brand, Bright Future, And Vision For Growth
NEW YORK & INDIANAPOLIS--(Business Wire)--
Phillips-Van Heusen Corporation (NYSE: PVH) announced today a multi-year
agreement in principle with the Indy Racing League (IRL), the sanctioning body
for the IndyCar Series, for its IZOD brand to become the title sponsor of the
newly renamed IZOD IndyCar Series.

The IZOD IndyCar Series, which will mark the League`s first title sponsorship
since 2001, introduced its new logo and key partnership details today, with
additional activation, promotional plans and marketing initiatives to be
revealed in the coming months, prior to the start of the 2010 season.

Under the new arrangement, IZOD will also retain its designation as the official
apparel partner of the Indy Racing League, which began in 2008. Key elements of
the agreement are expected to include:

* Multi-year, multi-million dollar activation plans and brand-building efforts
around the IZOD IndyCar Series intended to broaden the promotion of the sport
both off the track and beyond its traditional audience. These include:

* Increased and enhanced nationalmedia initiatives with IRL`s two television
partners - ESPN on ABC and VERSUS
* Access to drivers and 100 years` worth of motorsports assets and graphics from
the Indianapolis Motor Speedway Hall of Fame Museum, including current and
vintage cars, for both on- and off-track events, both in and out of race
markets.

* Multi-year, multi-million dollar commitment to participate in the IZOD IndyCar
Series Team Enhancement/Allocation Matrix (TEAM) fund. Introduced in 2008, TEAM
provides a guaranteed financial foundation for all teams committed to running
the entire IZOD IndyCar Series schedule
* Shared Web initiatives and online promotions
* Rights to use one of the most dynamic marketing events in all of sports - two
parade laps in the IZOD IndyCar Series two-seater at the start of the
Indianapolis 500 and other selected races -providing a one-of-a-kind experience
to an IZOD-selected VIP or fan sweepstakes winner

"The combination of young, dynamic drivers representing over 14 countries,
events in key domestic and global markets and its strong American racing
heritage make the IndyCar Series a perfect fit for the sport-spirited IZOD brand
lifestyle," said Allen Sirkin, President and Chief Operating Officer of
Phillips-Van Heusen. "Our involvement with the IRL began shortly after the
unification of U.S. open-wheel racing and, despite the recession, we have seen
growth and sense the potential for even greater opportunity as the sport is
re-energized on the American sports landscape, as well as abroad. We`re excited
at the opportunity to become the title sponsor of the IZOD IndyCar Series and
look forward to taking our partnership with the fastest form of motorsport in
the world, along with its `cars and stars`, to a new level of marketing and
activation both on and off the track."

"Our relationship with the IZOD brand has been on the fast track since the day
we began our partnership in 2008, and we are thrilled they have taken a bigger
and more vital role in our sport," said Terry Angstadt, president of the
Commercial Division of the Indy Racing League. "Their strong marketing skills,
national retail partnerships and ability to bring fresh eyes to the sport have
already proven powerful in our short time together. We`re confident that we have
found a partner with a strong brand, a bright future and a vision for growing
the IZOD IndyCar Series that will benefit fans, drivers, teams, owners and
tracks."

The move by Phillips-Van Heusen follows a series of recent similar decisions to
shift IZOD`s marketing mix towards sports and sponsorship activation. In 2008,
IZOD was awarded the naming rights for what was then Continental Airlines Arena
at the Meadowlands in New Jersey, home of the New Jersey Nets, renaming it the
IZOD Center. Phillips-Van Heusen`s efforts helped lift the IZOD Center to become
the fourth-ranked venue of its kind in North America. Phillips-Van Heusen also
recently announced its VAN HEUSEN brand`s sponsorship of the Pro Football Hall
Of Fame fan vote, a first of its kind for any professional sport.

The 2010 IZOD IndyCar Series, the premier open-wheel racing series in the U.S.,
showcases some of motorsport`s leading personalities, including Danica Patrick,
Helio Castroneves, Dario Franchitti, Scott Dixon, Ryan Briscoe and Tony Kanaan,
as well as Graham Rahal, Marco Andretti and Tomas Scheckter, heirs to some of
auto racing`s greatest legends. The 2010 season is scheduled to feature 17 races
in the United States, Canada, Japan and Brazil, with the first green flag
dropping March 14 in Brazil. The races will be broadcast in high-definition on
ABC and VERSUS.

Background of Sponsorship

In July 2008, PVH announced an agreement with the Indianapolis Motor Speedway
and the Indy Racing League that designated the IZOD brand as the official
apparel sponsor of the Indianapolis Motor Speedway, IndyCar Series and Firestone
Indy Lights. In this capacity, PVH provides apparel to IRL executives and crew -
from pit officials and track flagmen to the on-air broadcast talent and track
announcers. This exclusive collection was inspired by the uniquely American
heritage of IndyCar Series and designed to address the performance needs of the
IRL and IMS staff.

Prior to the start of the 2009 season, as a natural extension of the
sponsorship, IZOD introduced an IZOD/INDY vintage clothing line commemorating
the Indianapolis Motor Speedway`s Centennial Era. The collection was launched
initially at select Macy`s stores nationwide and was supported by a national
advertising campaign that included an IZOD/INDY themed 30-second spot shown
during all nationally televised ABC and VERSUS IndyCar Series race broadcasts,
as well as through additional spot broadcast purchases and in movie theaters
across the country. The media plan also included print advertisements that
appeared in Sports Illustrated and ESPN The Magazine and on high-profile
billboards in New York City`s Times Square and Toronto. The advertisements
featured IZOD-sponsored 2008 Watkins Glen winner and 2008 Indy 500 Rookie of the
Year Ryan Hunter-Reay.

Available in March 2010, IZOD has created a new "Winning Series" sportswear
collection, inspired by the historic INDY 500 "Winning Car Series" including the
first Indianapolis 500 winner, the 1911 Marmon Wasp, along with the 1939-40
Maserati and the 1948 Novi.

Sponsorship Activation

Throughout the 2009 IndyCar Series season, and to coincide with the series race
schedule, in-store events took place at select Macy`s stores around the country
to further support the launch of the IZOD/INDY sportswear line. The events
displayed vintage driver suits, archival photography and one-of-a-kind cars on
loan from the Indianapolis Motor Speedway Hall of Fame Museum and were
highlighted by both legendary and current driver appearances.

In one such event, at the Macy`s Herald Square flagship store in New York, the
entire field of 33 starting drivers of the 2009 Indianapolis 500 posed for a
photograph on a closed Broadway in front of display windows showcasing winning
cars from nearly every decade of Indy racing.

Promotional activities for the IZOD/INDY sportswear collection included a text
messaging and Web-based national sweepstakes hosted at macys.com/izod. The grand
prize was an all-inclusive package for four to the 2009 Indianapolis 500.

About IZOD and Phillips-Van Heusen Corporation:

IZOD, one of the best-known and best-selling apparel brands in the United
States, is known for its sport-inspired, clean designs and colorful product
lines. With a history in the United States dating back to the 1930s, the IZOD
brand is licensed to 21 companies in the U.S. and 17 other countries. IZOD brand
products include apparel and accessories for men, women, and children, soft home
goods and men`s fragrance. The IZOD brand offerings include products sold under
the IZOD PerformX (technical and performance fabricated sportswear), IZOD Jeans,
and IZOD LX (a luxury sportswear collection sold exclusively at Macy`s) sub
brands, which are sold in over 6,000 retail venues worldwide, including
department, specialty and company-operated stores. For more information visit
www.izod.com.

Phillips-Van Heusen Corporation is one of the world`s largest apparel companies.
It owns and markets the Calvin Klein brand worldwide. It is the world`s largest
shirt and neckwear company and markets a variety of goods under its own brands,
Van Heusen, Calvin Klein, IZOD, ARROW, Bass, and G.H. Bass & Co., and its
licensed brands including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole
Reaction, unlisted, A Kenneth Cole Production, BCBG Max Azria, BCBG Attitude,
MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection,
JOE Joseph Abboud, Tommy Hilfiger, DKNY, and Timberland.

About the IZOD IndyCar Series:

The IZOD IndyCar Series is the premier open-wheel series in the United States,
competing on a challenging combination of superspeedways, short ovals, scenic
road courses and temporary street circuits. In 2010 the IndyCar Series will
conduct 13 races in the U.S., two in Canada and one both in Japan and Brazil,
all available worldwide through comprehensive, long-term agreements with ABC and
VERSUS in high-definition. The IZOD IndyCar Series continues to the be the
fastest and most competitive racing series, attracting a diverse lineup of
drivers including Marco Andretti, Ryan Briscoe, Helio Castroneves, Scott Dixon,
Dario Franchitti, Tony Kanaan, Danica Patrick, Graham Rahal and Dan Wheldon. A
leader in motorsports technology, the IndyCar Series is the first racing series
to power its Honda engines on 100 percent fuel-grade ethanol, a renewable and
environmentally friendly fuel. For more information on the IZOD IndyCar Series,
visit www.indycar.com.