WT* are they thinking over at GoDaddy?
what if Hinchcliffe did beat Danica in this voting contest?... would they take her off and put him on the GoDaddy homepage? some guy no one knows versus Danica, who is one of the most recognized sports personalities in the US and now racing in a huge market, NASCAR, and recently signed with COKE.... a huge company that is going to promote her too? versus "who the heck is Hinchcliffe?"
If this is the new genius marketing angle at GoDaddy, then I think they have a problem. Pitting their star attraction against someone 99.5% of the country does not even recognize? Bob Parsons better smarten up.
Comment
Comment by thomas harmon on May 25, 2012 at 8:41am They are trying to get same go-daddy thing going back in indy car that they had before, that promo was their bread and butter for a long time.
Comment by DanicaFans on May 21, 2012 at 12:04pm
Comment by Alfred Lucky7 on May 21, 2012 at 11:50am The "Hinch"is now the New Sexy Marketing Machine from Mr.Parsons
Comment by elliott bayne on May 21, 2012 at 6:43am Personally, I can't visualize Hinch as a Godaddy Girl. Any photoshop art on this?
Nice comment from someone who actually "gets" it. --thanks for that. Its all about marketing and Hinch couldnt sell popcorn at a movie theater without Danica involved. Danica made a commercial with him also and supposed to air during the 500, probably to get him more known to the GP, whether or not they will care? Its Indy500 time so Indycar just cant stop from talking about Danica per other new articles as they know they get attention mentioning her where otherwise they have noone who can draw that kind of attention. I know some of you here get upset over every little thing that may seem bad for Danica but as mentioned, she is the most popular female race car driver in the world and most recognisable as well. If Godaddy changes things and doesnt sponsor her, there are big sponsors lined up around the block waiting, and like I mentioned most of her people would like to get a new sponsor where she isnt just a godaddy girl image anyway. Bottom line--quit worrying about her over every litle thing--shell be fine.
Comment by Daniel on May 19, 2012 at 9:12am Nothing to take too serious... just a ":-P" thing. Macro warfare... >_/p>
Comment by Becky on May 19, 2012 at 8:43am I'm sure GoDaddy would play up a Hinchcliffe victory for all its worth but I doubt they would ever put him on the front page permanently. You don't fix what isn't broken.
In the past, Jillian Michaels has been on the homepage at various times but the face of GoDaddy is Danica...so I would expect her to remain on the homepage regardless of the results of this 'so-called election'.
Comment by David Williams on May 19, 2012 at 1:13am I think it not impossible that if Hinchcliffe were to win, GoDaddy would put on a theatrical display saying they just realized they couldn't lose Danica under any circumstances but in order to make nice the two drivers will now both grace the home page. In other words, a ploy to get some of Danica's magic to rub off on Hinchcliffe.
Comment by PhilipJames on May 19, 2012 at 12:36am I agree Becky. But it occurred to me that if Hinchcliffe got some of his fans to sit there all day and night and disable cookies, they could vote over and over and over again and possible outvote the Danica fans. Then what would GoDaddy do? I think it would be a mess for them.... how would they explain taking Danica off the homepage and putting a person like Hinchcliffe, who I correctly labeled as someone 99.5% of America has not idea exists, as their star and dropping Danica, whom 99.5% of America has heard of, off the homepage.
I think they are playing with fire by pitting two of their "stars" against each other. Over the long haul, that never works and is a childish marketing trick. Amateurish is the right word for it.
That's all I was getting at. I assume that Danica will win. Unless, of course, Hinchcliffe does the repetitive voting trick.
Comment by Becky on May 19, 2012 at 12:21am This is simply a marketing ploy by GoDaddy... They are using Danica's name to draw attention to Hinchcliffe while also drawing traffic to their site. GoDaddy's marketing is all about web hits (then they want to turn those web hits into domain purchases or web hosting purchases). They also recently had a commercial shoot with both Danica and Hinchcliffe, which I assume will be using this election theme.

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